How To Buy The Air Jordan 3 “Seoul”

Created by Tinker Hatfield and Dan Sunwoo as a special project in Nike’s Innovation Kitchen, the Air Jordan III Seoul commemorates the 30-year anniversary of the city’s hosting of summer games and the moment Michael Jordan won the 1988 Slam Dunk Contest.


The Taegukgi (Korean flag) inspires the shoe’s overall color scheme, with the “taeguk” symbol expressed through the lining and collar’s blue and red and the white upper representing peace and purity (as it does on the flag). 서울 (Seoul) is featured on the left inner tongue, while the 1988 summer games motto 화합과 전진 (Harmony and Progress) is featured on the right inner tongue. The heel reads “Nike Air” in a clear nod to the original Air Jordan 3.


The Air Jordan 3 “Seoul” will go on sale March 10th, 2018 on and at the Jordan Hongdae store.


Air Jordan 3 “Seoul”
White/Soar-Atom Red
March 10th, 2018


March 6th UPDATE:

If you’re looking to cop the Air Jordan 3 “Seoul,” they’ll be available March 7th via Nike SNKRS App Draw system at 10AM, through March 8th 8PM local time. Winners will be notified March 9th and will be able to purchase March 10th.



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